That reignited the category – made fresh daily in stores with real milk and real yoghurt. Pinkberry® started in January 2005 with a little store in Los Angeles, California. Inspired by European gelato, frozen yoghurt history, America’s ice cream pastime
and pop culture, the tart and frozen dessert has a groupie-like following that grew and became a phenomenon. People were soon driving across town and standing in line for over an hour to get their fix of “the taste
that launched 1,000 parking tickets.”?
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